Display Ads More Effective in Europe than the U.S.

ComScore suggests superior creativity could explain discrepancy.

As Lawyers Swarm, Some Marketers with Yelp Problems Won't Sue

Five reviews for Miller Honda were removed from Yelp this week, but don't expect the auto dealer nor its social media marketing firm to sue the local reviews site any time soon.

Google-Funded Pixazza Courts Advertisers With New Platform

New ad offering joins existing product that lets users identify and buy items displayed in Web photos.

NBC's Wurtzel Suggests Mobile Is On TV's Radar More Than Web

Research exec cites two-year explosive mobile viewing growth for Olympics at I-COM.

As Data Wars Heat Up, Quantcast Goes Global

Media companies increasingly looking to monetize traffic outside the U.S., CEO says.